From the manufacturer
Our Mission is to help you ‘Savor the Good Life.’ Under management from Conair Corporation since 1989, the legacy is alive and well, as today, Cuisinart is a universally recognized name. The prestigious Cuisinart brand is not limited to food processors. The company is a full-service culinary resource with a wide array of products, preferred by chefs and favored by consumers. This needs to be more lifestyle focused it sounds like it ties to our archaic tagline a kitchen resource.